KUALA LUMPUR, 17th December 2024 – Malaysia-China Summit Marks a Major Milestone in Cross-Border Economic Connectivity 

Communication 21 Media Group, the Global Confederation of Belt and Road Economic Cooperation (GC-BREC), and the ASEAN Chamber of Commerce and Industry (ACCI) have signed a landmark Memorandum of Understanding (MOU) today at the Malaysia-China Summit 2024. The tripartite agreement solidifies a strategic collaboration under the China-To-ASEAN Initiative, aimed at fostering stronger industrial and commercial ties between China and the ASEAN region. 

The signing ceremony was held in the presence of key stakeholders, industry leaders, and government representatives, reflecting the commitment to strengthening cross-border economic connectivity. Representing the three organizations were: 

• Dato’ Sri Erynna Abdul Rasyid, Deputy President of ACCI 
• Dr. (h.c.) Benny Yeo, Executive Chairman (ASEAN) of GC-BREC 
• Mr. Wilson Tay, Group CEO of Communication 21 Media Group 

A Strategic Move to Unite China and ASEAN Economies

The China-To-ASEAN Initiative provides a much-needed platform for Chinese industrial and commercial players to seamlessly enter the ASEAN market. Leveraging Communication 21 Media Group’s extensive experience and expertise, this collaboration will bridge Chinese businesses with ASEAN counterparts, unlocking immense opportunities for trade, technology transfer, and industrial innovation. 

Keynote Address

Speaking at the event, Dr. (h.c.) Benny Yeo, Founder of Communication 21 Media Group and Executive Chairman (ASEAN) of GC-BREC, emphasized the significance of this partnership: 

“The China-To-ASEAN Initiative is more than just a platform; it’s a mission to bring businesses together, foster regional collaboration, and drive economic growth. This MOU underscores our dedication to uniting industries, empowering businesses, and positioning ASEAN as a preferred partner for Chinese industrial players.” 

Adding further, Mr. Wilson Tay, Group CEO of Communication 21 Media Group, highlighted the importance of execution and scalability: 

“Our mission is to deliver impactful results through innovative platforms like China-To-ASEAN and ASEAN-Connect. This collaboration allows us to create seamless opportunities for Chinese businesses to access ASEAN markets while empowering local industries to grow through strategic partnerships. We are ready to deliver a connected, efficient, and prosperous business ecosystem.” 

Supporting ASEAN's Growth and Economic Integration

The MOU includes a clear focus on promoting collaboration between Chinese enterprises and members of ACCI, with GC-BREC and Communication 21 Media Group playing key roles in facilitating partnerships, events, and industrial engagements across the region. 

Optimism for the Partnership

Dato’ Sri Erynna Abdul Rasyid, Deputy President of ACCI, shared her optimism for the collaboration: 

“We are honored to be part of this groundbreaking partnership. This MOU represents a strong foundation for fostering greater engagement between Chinese businesses and ASEAN industries, paving the way for long-term economic partnerships and shared prosperity.” 

What This Means for ASEAN and China

The MOU marks the beginning of: 

• Enhanced trade opportunities between China and ASEAN nations 
• Increased visibility for Chinese industrial players through ASEAN-Connect and China-To-ASEAN platforms
• Regional events, business matching, and industrial collaborations facilitated by the three parties 

About Communication 21 Media Group

Communication 21 Media Group is a leading regional media company with two flagship initiatives: 

• ASEAN-Connect: A platform uniting industrial and commercial sectors across ASEAN 
• China-To-ASEAN: A dedicated initiative connecting Chinese businesses to the dynamic ASEAN markets 

About ACCI

The ASEAN Chamber of Commerce and Industry (ACCI) is committed to promoting economic integration and sustainable development within the ASEAN region through partnerships and strategic initiatives. 

About GC-BREC

The Global Confederation of Belt and Road Economic Cooperation (GC-BREC) is a leading organization supporting economic collaboration under the Belt and Road Initiative, empowering businesses through global partnerships.