Communication 21 Media Group at the 2026 Guangdong Global Brand Competitiveness Summit & ECI Global Brand Innovation Roadshow (Shenzhen)
23rd July 2026 – Shenzhen (China). Communication 21 Media Group was honoured to participate in the 2026 Guangdong Global Brand Competitiveness Summit & ECI Global Brand Innovation Roadshow (Shenzhen), where our Founder, Dr. (h.c.) Benny Yeo was invited to deliver a keynote presentation on strengthening economic and commercial connectivity between China and ASEAN.
During the presentation, Dr. Yeo highlighted the challenges faced by many Chinese SMEs seeking to expand into ASEAN, including fragmented market information, varying regulatory environments, limited access to trusted business networks, and difficulties in identifying reliable local partners.
The session also explored the challenges within ASEAN’s industrial and commercial sectors, where businesses continue to face barriers in establishing effective cross-border collaborations with China.
To address these challenges, Communication 21 presented two strategic regional initiatives:
🔹 ASEAN-Connect Initiative – Connecting industrial and commercial sectors across ASEAN to foster greater regional collaboration.
🔹 China-To-ASEAN Initiative – Providing a structured platform to connect Chinese enterprises with ASEAN through business matching, strategic partnerships, trusted networks, and market access opportunities.
These initiatives reflect Communication 21’s long-term commitment to building stronger industrial and commercial connectivity between China and ASEAN, creating sustainable opportunities for businesses, organisations, and institutions across the region.
We extend our sincere appreciation to the organisers, distinguished speakers, government representatives, business leaders, and participants for the opportunity to share our vision and engage in meaningful discussions on regional cooperation.
Together, we look forward to advancing stronger China–ASEAN partnerships and contributing to sustainable regional economic growth.