Honoured to be invited as a keynote speaker at the 2026 Guangdong Global Brand Competitiveness Summit & ECI Global Brand Innovation Roadshow (Shenzhen)

During my presentation, I shared my observations from more than two decades of working across the ASEAN region. While ASEAN presents tremendous opportunities with a combined market of over 700 million people, many Chinese SMEs continue to face significant challenges when expanding into ASEAN.

These include understanding diverse regulations, identifying trustworthy local partners, navigating different business cultures, and establishing effective market access.

At the same time, many industrial and commercial sectors across ASEAN also face challenges in connecting with reliable Chinese enterprises and building meaningful cross-border collaborations.

To address these challenges, I introduced two strategic initiatives that we have been developing:

🔹 ASEAN-Connect Initiative – Strengthening collaboration across ASEAN’s industrial and commercial ecosystem.

🔹 China-To-ASEAN Initiative – Connecting Chinese enterprises with ASEAN through trusted networks, strategic partnerships, business matching, and long-term collaboration.

Our vision is simple: Connecting China with ASEAN, creating greater opportunities and sustainable growth for businesses on both sides.

My sincere appreciation to the organisers for the invitation, and to all the distinguished leaders, entrepreneurs, and participants for the engaging discussions. I look forward to working together to strengthen China–ASEAN economic and commercial cooperation.