Communication 21 Media Group Partners with BangJianTong to Launch China-To-ASEAN Initiative
NANNING, CHINA – 16th January 2025 – Communication 21 Media Group, a leading regional media company, has signed a strategic Memorandum of Agreement (MOA) with BangJianTong, one of China’s largest online platforms with over 2.3 million industrial and commercial merchants.
This collaboration officially launches the China-To-ASEAN Initiative, a transformative platform designed to connect Chinese businesses directly with ASEAN markets. The partnership is proudly supported by the Global Confederation of Belt and Road Economic Cooperation (GC-BREC), reinforcing its alignment with the Belt and Road Initiative’s mission to promote cross-border economic integration.
Strategic Collaboration
The China-To-ASEAN Initiative will leverage BangJianTong’s extensive merchant network, enabling Chinese industrial and commercial players to seamlessly enter ASEAN markets. Communication 21 Media Group will establish its headquarters in Shanghai to facilitate international operations and position Nanning, a strategic hub for ASEAN in China, as the initiative’s operational base.
Why Nanning?
Nanning, the capital of Guangxi Zhuang Autonomous Region, plays a pivotal role in China-ASEAN relations. As the host city for the annual China-ASEAN Expo and a major logistics and trade hub, Nanning provides unparalleled geographical and strategic advantages for fostering regional collaboration.
Benefits to Industrial and Commercial Sectors
For Chinese Businesses:
• Direct access to ASEAN’s growing markets.
• Enhanced product visibility and partnerships with ASEAN counterparts.
• Participation in industry-specific trade and networking events.
For ASEAN Industries:
• Access to innovative Chinese technology and manufacturing capabilities.
• Streamlined procurement processes and opportunities for knowledge sharing.
• New collaborations in key sectors like logistics, infrastructure, and manufacturing.
For the Region:
• Strengthened trade connectivity and supply chain integration.
• Enhanced industrial innovation and economic growth across ASEAN and China.
Leadership Perspectives
Dr. (h.c.) Benny Yeo, Founder of Communication 21 Media Group and Executive Chairman (ASEAN) of GC-BREC, shared:
“The China-To-ASEAN Initiative is more than just a platform; it’s a mission to foster collaboration, drive economic growth, and create opportunities for businesses across borders. With the support of GC-BREC, this partnership marks a significant step toward uniting industries in ASEAN and China.”
Mr. Zhou Cheng, CEO of BangJianTong, highlighted:
“Our platform connects over 2.3 million merchants across China. Partnering with Communication 21 Media Group enables us to bridge the gap between Chinese businesses and ASEAN markets, fostering mutual growth and development.”
Mr. Wilson Tay, Group CEO of Communication 21 Media Group, emphasized:
“This collaboration is the perfect synergy of innovative platforms like China-To-ASEAN and ASEAN-Connect, supported by GC-BREC. We are committed to creating seamless opportunities for Chinese and ASEAN businesses to grow together in a connected, efficient, and sustainable ecosystem.”
About Communication 21 Media Group
Communication 21 Media Group is a regional leader in media and business connectivity, driving economic collaboration through flagship initiatives:
• ASEAN-Connect: A platform uniting industrial and commercial sectors across ASEAN.
• China-To-ASEAN: A dedicated initiative connecting Chinese businesses to ASEAN markets.
About BangJianTong
BangJianTong is one of China’s leading online platforms, connecting over 2.3 million merchants in industrial and commercial sectors, committed to promoting innovation and cross-border trade.
About GC-BREC
The Global Confederation of Belt and Road Economic Cooperation (GC-BREC) supports economic collaboration under the Belt and Road Initiative, empowering businesses through global partnerships and fostering sustainable economic growth.