ASEAN-Connect Initiative Gains Strong Momentum at ACM 2024 with Positive Response from Malaysian Companies
Kuala Lumpur, Malaysia – August 24, 2024 – ASEAN-Connect Initiative, a flagship programme under Communication 21 Media Group, proudly announces its successful participation in the ASEAN International Construction Machinery & Mining Equipment Exhibition (ACM) 2024. The event, which runs from August 22 to August 24 at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, has provided a valuable opportunity for the ASEAN-Connect Initiative to engage with key industry players and showcase its transformative solutions.
Returning for its second year in Malaysia, ACM 2024 continues to solidify its reputation as a leading platform for the heavy machinery industry, encompassing construction, mining, and agriculture sectors. The event, organized by prominent industry bodies and government agencies from China—including the China Machinery Industry Federation, China Engineering Machinery Society, and other authoritative organizations from Hunan Province—serves as a critical nexus for advancing technology and fostering meaningful business relationships across Asia’s rapidly growing markets.
The ASEAN-Connect Initiative's presence at ACM 2024 has been met with enthusiastic interest from Malaysian companies eager to explore innovative solutions and engage in new business ventures. Throughout the exhibition, numerous local businesses visited the ASEAN-Connect booth, where they secured free advertisements in the upcoming Industry Connect: Malaysia directory, a Digital Transformation Programme by the ASEAN-Connect Initiative, scheduled for publication next year.
Visitors were particularly impressed by ASEAN-Connect’s technology-driven publishing model. Powered by catTHIS, the Group’s AI-enabled digital catalog platform, the initiative allows users to scan QR codes embedded in advertisements to instantly access detailed PDF catalogs. This seamless fusion of print and digital mediums marks a major evolution in how companies connect with potential partners and clients.
ASEAN-Connect Initiative: Pioneering Digital Transformation in Industrial Publishing
"ACM 2024 has provided the ASEAN-Connect Initiative with a fantastic platform to demonstrate our forward-thinking approach to industrial and commercial publishing. The positive reception from Malaysian companies has been incredibly encouraging, and we are pleased to see so many businesses aligning with our vision of digital transformation," said Dr. (h.c.) Benny Yeo, Founder & President of Communication 21 Media Group.
By harnessing the power of catTHIS, the ASEAN-Connect Initiative is revolutionizing the way businesses access and utilize product information—creating a more efficient and dynamic experience for industrial players. This approach ensures companies can transition smoothly into the digital economy while maintaining the integrity of traditional business relationships.
About ACM 2024
The ASEAN International Construction Machinery & Mining Equipment Exhibition (ACM) is a premier event in the region, connecting key stakeholders from the construction, mining, and agriculture industries. Organized by leading industry bodies and government agencies from China, ACM 2024 is dedicated to showcasing the latest advancements in heavy machinery and fostering strong business relationships across the Asian and global markets.
About ASEAN-Connect Initiative
The ASEAN-Connect Initiative is a strategic platform under Communication 21 Media Group, dedicated to bridging ASEAN’s industrial and commercial sectors through digital innovation. With projects such as Industry Connect: Malaysia and its regional supplements (like Penang-Connect and Johor-Connect), the initiative drives inclusive business connectivity, cross-border visibility, and sustainable growth throughout Southeast Asia.