IECIA Delegation Visits Communication 21 Media Group to Strengthen China–ASEAN Industrial and Commercial Connectivity
KUALA LUMPUR, 29 September 2025 – Communication 21 Media Group was honoured to host the distinguished delegation from the International Entrepreneurs, Creatives and Innovators Association (IECIA 国际企业家创意与创新协会), led by its Chairman Dr. Owen Jia (贾丽军博士), at its Kuala Lumpur office today.
IECIA is globally recognized as the organizer of the prestigious ECI Awards, a platform that celebrates excellence in innovation, creativity, and entrepreneurship. The delegation’s visit reflects the strengthening momentum of China–ASEAN collaboration in trade, investment, and industrial development.
Key Highlights of the Event:
🎤 Dr. (h.c.) Benny Yeo (杨镇宾博士)
Founder of Communication 21 Media Group
• Addressed the challenges faced by industrial and commercial sectors in ASEAN and China, including market fragmentation, lack of structured connectivity, and barriers to cross-border expansion.
• Presented his mission through the ASEAN-Connect Initiative (东盟互联互通倡议) and the China-To-ASEAN Initiative (中国至东盟倡议), emphasizing AI-powered business matching and digital platforms that reconnect ASEAN’s 22 million+ organizations with China’s 36 million enterprises.
• Underscored Communication 21’s role as the architect of ASEAN–China industrial and commercial connectivity.
🎤 Dato’ Seri Abdul Halim Hussain
Chairman of Communication 21 (Penang & Northern Region), Former Penang State Minister for Trade, Industry & Entrepreneur Development
• Spoke about Penang’s development opportunities and its role as a gateway for investors entering ASEAN.
🎤 Professor Zhang Hongkai
Renowned Scientist in Stem Cell Research
• Shared insights on cell health and wellness, noting that stem cell innovation is set to change the course of healthcare in the near future.
🎤 Rachel Gui
Marketing Strategist
• Discussed marketing opportunities and how cross-border branding and communications can enhance China–ASEAN collaboration.
🎤 Khoo Kien Hoe
Founder & Managing Director, Bizguide Corporate Services
• Provided practical insights on audit, company registration, and taxation for Chinese enterprises entering ASEAN.
Significance of the Visit:
The IECIA delegation’s visit marked an important step in building bridges of industrial, commercial, and technological collaboration between China and ASEAN. It also reinforced Communication 21 Media Group’s commitment to bridging today, empowering tomorrow, by providing platforms and initiatives that turn dialogue into real collaboration and cross-border growth.