Communication 21 Media Group Spearheads Expansion into China: Launches Industry Connect: China-To-ASEAN Under the China-To-ASEAN Initiative
Shanghai China, 24th December 2023 – Communication 21 Media Group, a pioneering regional media powerhouse, is making a decisive move into the Chinese market with the launch of Industry Connect: China-To-ASEAN, a strategic platform under the China-To-ASEAN Initiative (中国至东盟倡议). This marks a transformative chapter in advancing industrial and commercial integration between China and ASEAN.
A Strategic Move into China As part of its expansion, Communication 21 Media Group has established its base in Shanghai to facilitate Chinese industries’ entry into the ASEAN region. Through this platform, the Group is set to onboard and promote tens of thousands of Chinese enterprises into ASEAN’s key industrial sectors. The initiative is aligned with China’s Belt and Road Initiative and fully supported by the Global Confederation of Belt and Road Economic Cooperation, where Dr. (h.c.) Benny Yeo serves as Executive Chairman (ASEAN).
Industry Connect: China-To-ASEAN is designed to be a powerful media and trade visibility platform, providing both digital and offline support to Chinese industrial and commercial players. It will serve as a centralized hub for regional promotion, industrial profiling, and ASEAN partnership facilitation.
Seamless Integration with ASEAN-Connect Initiative This new platform connects directly with ASEAN’s six national directories—Industry Connect: Malaysia, Singapore, Thailand, Vietnam, Indonesia, and Cambodia—under the ASEAN-Connect Initiative (东盟互联互通倡议). These digital directories are collectively promoted as “A Digital Transformation Programme by ASEAN-Connect Initiative.”
Supported by intelligent business profiling tools and sector-based categorization, the China-To-ASEAN platform will create efficient matching between Chinese and ASEAN enterprises.
Strategic Vision “This is more than a digital rollout—it is a major step in uniting the supply strength of China with the industrial potential of ASEAN,” said Dr. (h.c.) Benny Yeo, Founder & Group CEO of Communication 21 Media Group. “Through the China-To-ASEAN Initiative and Industry Connect: China-To-ASEAN, we are building a bridge that connects trade, innovation, and investment across Asia.”
About Communication 21 Media Group With over 35 years of experience in industrial media, trade directories, and business connectivity, Communication 21 Media Group leads two flagship initiatives:
- ASEAN-Connect Initiative (东盟互联互通倡议) – Digitally transforming ASEAN’s industrial landscape and linking regional businesses.
- China-To-ASEAN Initiative (中国至东盟倡议) – Promoting Chinese enterprises into ASEAN’s commercial ecosystem.
The Group’s ecosystem includes platforms such as Industry Connect: Malaysia, Penang-Connect, Johor-Connect, FOMFEIA-Connect, all geared toward enhancing regional trade visibility. These are powered by advanced digital infrastructure that facilitates AI-enabled profiling, catalog integration, and business networking.
This expansion into China represents a milestone in Communication 21 Media Group’s mission to unite ASEAN and China under a shared vision of industrial collaboration and economic growth.